Asking or requesting customers for review on Google has become an important marketing strategy for top businesses. Those businesses that proactively ask for reviews get higher ratings than those businesses that wait for unprompted reviews. However, not all reviews generated by requests are positive. But that’s not a bad thing. They tend to become a guide as to what the business is doing wrong.
Requesting is a great way to generate google reviews. Requested reviews generate higher 5-star rating reviews which also remain constant over time. On the other hand, unprompted reviews invite a greater number of 1-star. Such ratings also tend to drop.
Benefits of getting google reviews
It is important to build up an online presence for businesses. Some advantages of getting reviews are:
1. Every review can act as a mini customer survey. You can get an insight about customer’s experience, your employee’s conduct etcetera.
2. Negative reviews help to improve the faulty aspect of any business. They give you an insight regarding areas that need improvement and services that need refinement.
3. Google reviews can help you design ways to train your employees. This is an important tool for reputation management.
4. It helps to generate online awareness about your business. This results in increased traffic of potential customers.
5. Negative reviews are an opportunity for businesses to show customers how they handle such situations. A response in the form of an apology reflects the customers that they are being heard.
Generating google reviews is a significant part of a business. Get more reviews helps you to understand how to generate more reviews on Google and its importance.
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